Ready For The Challenge
Media & Technology

Innovative Media Law Advisory

The arrival of global media and international players such as KKR, CNN, Sputnik and Al Jazeera in the region, has been a catalyst for the development of professional standards in the industry and has brought the legal regulation governing the industry into focus. The industry has become even more complex with technology innovations, digital media and internet-based services gaining dominance over traditional media distribution. Our experts have deep experience working on classic broadcast and media matters as well as technology and internet-based services.

Our media and technology team has a commercial understanding of the legal issues related to matters specific to media companies. We offer a full spectrum of services on mergers and acquisitions, sales transactions and joint ventures. We advise on financing matters, investments, corporate issues, production rights, intellectual property protection, regulatory, antitrust matters, personal data protection issues and disputes. Our lawyers are well positioned to advice private equity investors, banks, broadcasters, advertisers and leading corporations on the full range of services in this fast paced industry.

Technology and Legal Innovations in Focus

The technology industry in Serbia is rapidly developing into one of the most important economic sectors. Many large technology companies have established development centres in Serbia or outsourced services to domestic IT companies. There have also been several transactions where international IT companies have purchased Serbian firms and the sector is internationally competitive in outsourcing, programing, testing and developing software. Also, with a very strong start-up community, the IT industry represents a significant opportunity for the Serbian economy and international investments.

Our top-rated IT lawyers have diverse backgrounds and international education. We have a deep understanding of the business realities in the technology sector and the countless ways that technology affects modern business and strategic and tactical decision making. We assist clients from a range of industries, including finance, manufacturing and telecommunications on transactions, commercial contracts, internet and website policies, IP matters, licensing agreements and mergers and acquisitions. Because of our long tradition and modern approach, clients rely on us to anticipate challenges and find innovative solutions.

Major Projects

  • Advising HBO on day to day operation matters;
  • Advising Google on a link removal request and the subsequent obligations and risks;
  • Advising Universal Music on the Serbian and Montenegrin law aspects of documents related to the terms of use for two different branded web platforms for end users;
  • Advising IBM on the incorporation of a wholly owned subsidiary in Serbia;
  • Advising Ringier Axel Sprnger on corporate, competition, and M&A matters in Serbia.
Mihajlo Prica
Zorana Kostić


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